May 2, 2023
MANSCAPED®, the leading men's lifestyle brand and male grooming category creator, has been named Official Grooming Partner of the American Ultimate Disc League (AUDL). MANSCAPED brings its innovative technology, premium products and important social impact initiatives to ultimate fans around the globe, as well as more than 800 players throughout the league.
“MANSCAPED represents what we’re all about at the AUDL: high energy, peak performance, and accessibility for all,” said AUDL CEO Steve Hall. “We’re thrilled to welcome them as a league partner, and look forward to introducing MANSCAPED’s innovative products to our fans and players.”
This season’s partnership includes integrations into AUDL digital platforms, such as social media and theaudl.com, as well as game broadcasts on AUDL.tv and FOX Sports 2 (FS2). The AUDL “Game of the Week,” the league's weekly showcase on FS2, will feature 18 games spanning five months, highlighting the top matchups in all four league divisions and 2023 playoff matchups. Fans can also subscribe to AUDL.tv, the league’s streaming platform, to watch every game all season long. AUDL.tv is accessible online, or on all devices with Roku and Amazon Fire TV, for $9.99 per month.
“AUDL is putting ultimate on the map, with an engaged and passionate fanbase, elite roster of players, and some really enthralling competition,” said Lucas Coyle, Senior Partnerships Manager at MANSCAPED. “It’s an emerging, yet rapidly growing sport with a lot of potential for expansion and promotion. We look forward to witnessing this rise and supporting the league as they build on their already fantastic base of fast-paced action and devoted fans.”
The 2023 AUDL season runs from April through August, with 24 teams across North America competing over 13 weeks. The top three teams in each of the four divisions (East, South, Central and West) will advance to the playoffs and compete for a chance to win the 2023 AUDL Championship at TCO Stadium in Minnesota. View the full schedule, latest news and game highlights at theaudl.com.
ABOUT THE AUDL
The American Ultimate Disc League (AUDL) was founded in 2012 and strives to maintain ultimate’s rich history. The league's 24 teams embody the robust spirit of ultimate's players, fans, and community alike. The AUDL's mission is to increase the visibility of one of North America’s fastest growing sports by creating affordable events for family and friends that showcase the sport being played at its highest level. For more information, visit www.theaudl.com.
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the leading men’s lifestyle consumer brand and male grooming category creator trusted by over eight million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. MANSCAPED’s collection is available globally in 39 countries via DTC and on Amazon in more than 100 countries worldwide. Retail placement includes Target®, Best Buy, Macy’s, Walgreens, Men’s Wearhouse, Jos. A. Bank, and Military Exchanges in the U.S., Moores in Canada, Hairhouse and Woolworths in Australia, and Tesco in Ireland. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, Tumblr and YouTube.