February 11, 2020
Today, Tiger Balm and the American Ultimate Disc League (AUDL) announce a continuation of their national partnership that brings Tiger Balm products to players and fans across the ultimate community. Tiger Balm is a world leader with one hundred years of proven success in delivering health and well-being to enjoy an active lifestyle.
The AUDL enters the 2020 season with 22 teams playing in the United States and Canada as well as a partnership with FOX Sports for fans to watch this season’s AUDL action. This season Tiger Balm will be a presenting sponsor of the AUDL Game of the Week, which will be featured on Fox Sports 2 each Wednesday night beginning in April.
In addition to being a presenting sponsor of the AUDL Game of the Week, Tiger Balm will also become the title sponsor of the AUDL Film Room, a weekly show breaking down film from the previous weeks action along with title rights to the end of season awards. Fans can continue to expect to see the distinctive Tiger Balm branding throughout the season and samples handled out to crowds across the country. Be sure to keep an eye out for the Tiger Balm AUDL ambassadors selected from each team.
“As the AUDL expands in the 2020 season, we are excited to have Tiger Balm continue to grow with us,” AUDL Commissioner Steve Hall said. “We are proud that our players have the support of such an amazing brand and that our fans get to try samples of Tiger Balm products for themselves.”
"We are thrilled to renew our partnership with the AUDL and have the opportunity to continue to be the exclusive pain relief provider to ultimate players all over the world. Tiger Balm is trusted by millions in about 100 countries, it's stood the test of time for nearly 100 years, and it’s a favorite pain reliever of athletes at all levels of competition." said Wellington Quan, General Manager of Prince of Peace's American Market Division (Tiger Balm's sole importer to the U.S.).
Balancing the best of age-old tradition with modern innovations, Tiger Balm continues to make its journey from a “one product for all” to a lifestyle brand for today’s needs, creating dedicated solutions for addressing specific symptoms, pains, and discomforts.
Philadelphia-based Maestroe Sports & Entertainment brokered the deal.
About Tiger Balm
With 100 years of proven success in almost 100 countries, Tiger Balm’s world-renowned ointment has proven that ‘it works where it hurts’. Over the years Tiger Balm has been customized into a range of formulations and applications to suit specific needs. Tried, tested and trusted by generations, regardless of age or lifestyle, Tiger Balm is made with you in mind. To learn more, visit: https://www.tigerbalm.com/us/
About The American Ultimate Disc League (AUDL)
The American Ultimate Disc League (AUDL) was founded in 2012 and is the largest professional ultimate league in the world. It strives to maintain the sport’s rich history, and its 22 teams embody the robust spirit of ultimate's players, fans, and community alike. The league's mission is to increase the visibility of one of North America’s fastest growing sports by creating fun, family friendly events that showcase the sport being played at its highest level. Visit theaudl.com
About Maestroe Sports & Entertainment
Maestroe Sports & Entertainment is the ultimate evolution of more than thirty years of experience in the sports and entertainment industry. We have unparalleled expertise in sponsorship, activation, sports property development and digital executions covering sports, brands, performing arts and municipal programs with deep relationships and capabilities both domestically and internationally. We have executed well over 5,000 sports and entertainment events featuring over 100,000 hours of domestic and international television coverage and we have sold over $100,000,000 in sponsorships in partnership with some of the top brands, people and properties in sports and entertainment. Visit maestroe.com for more information.