February 28, 2019
Today, Tiger Balm and the American Ultimate Disc League (AUDL) announce a national partnership that will introduce Tiger Balm Active products to players and fans at AUDL game day activations and across all AUDL digital assets. Tiger Balm is a world leader with one hundred years of proven success in delivering health and well-being to enjoy an active lifestyle.
The AUDL enters the 2019 season with 21 teams playing in the United States and Canada, an expanded partnership with Stadium Sports, and a growing international audience excited to watch the new season AUDL action. Hundreds of thousands of AUDL fans engage with the league across its multiple channels each year. Tiger Balm Active will become a presenting sponsor of the Stadium AUDL Game of the Week, and will be featured on the league’s website and social media.
In addition to becoming a presenting sponsor of the Stadium AUDL Game of the Week, Tiger Balm Active will provide product samples to players and fans attending AUDL Game of the Week events during the 2019 season. Fans can expect to see the distinctive Tiger Balm branding on the new AUDL broadcast truck, as well as at the Tiger Balm Active product center at games throughout the season.
“Although ultimate continues to grow in popularity due to its non-concussive nature, spirit and integrity, a professional ultimate game is an incredible athletic challenge,” AUDL Commissioner Steve Hall said. “We are proud that our players and fans attending all AUDL Games of the Week, mid-season All Star Game, playoffs and Championship Weekend will be able to sample Tiger Balm Active products for themselves.”
"As the Official Pain Reliever of the AUDL, we are excited to be able to reach ultimate players all over the world. Tiger Balm is trusted by millions in almost 100 countries, it's stood the test of time for nearly 100 years, and it’s a favorite pain reliever of athletes at all levels of competition." said Wellington Quan, General Manager of Tiger Balm’s American Market Division.
Balancing the best of age-old tradition with modern innovations, Tiger Balm continues to make its journey from a “one product for all” to a lifestyle brand for today’s needs, creating dedicated solutions for addressing specific symptoms, pains, and discomforts.
About Tiger Balm:
With 100 years of proven success in almost 100 countries, Tiger Balm’s world renowned ointment has proven that ‘it works where it hurts’. Over the years Tiger Balm has been customized into a range of formulations and applications to suit specific needs. Tried, tested and trusted by generations, regardless of age of lifestyle, Tiger Balm is made with you in mind. To learn more, visit: https://www.tigerbalm.com/us/
About The American Ultimate Disc League (AUDL):
The American Ultimate Disc League (AUDL) was founded in 2012 and is the largest professional ultimate league in the world. It strives to maintain the sport’s rich history, and its 21 teams embody the robust spirit of ultimate's players, fans, and community alike. The league's mission is to increase the visibility of one of North America’s fastest growing sports by creating fun, family friendly events that showcase the sport being played at its highest level. Visit theaudl.com for full league information, videos, and more.