The Atlanta Hustle have pledged to play a positive role within the ultimate community and city of Atlanta in the struggle toward racial equality. We strive to do this where we have influence - within our own organization, through youth programs and by leveraging our platform to raise awareness around racial issues.
During our June 17th home game Hustle will be wearing special edition black jerseys to celebrate Juneteenth, bring continued attention to the fight for racial equality and to raise funds to help establish an ultimate program at Morehouse College.
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Atlanta Hustle owners Peter Thomas, Jeanne Thomas Cheese, and Lee Cheese (Morehouse Class ‘85) have been working with Morehouse College and interested students to create an ultimate program since 2020. It is believed to be the first ultimate program at an HBCU. Aligning with HBCUs as leaders in the black community, we hope that creating an ultimate program at schools like Morehouse will spark broader interest in our sport.
Fans can support the ultimate program at Morehouse College by purchasing a jersey, buying a ticket to the June 17th game or wearing black to the game. Proceeds from black jersey sales and tickets to the June 17th game will be donated to Morehouse College's ultimate program and used to support Hustle outreach to underserved youth programs in Atlanta.
Hustle aims to be a resource in welcoming more people of color (POC) to the sport of ultimate through outreach opportunities via our Hustle Futures youth initiatives. We venture to work with recreation centers, local municipalities and schools in an effort to reach new communities. We offer sliding pay scale clinics and scholarships to our Futures camp.
Internally, the Hustle has endeavored to create an environment that is inclusive and attractive to POCs in the ultimate community, where they feel the proper support to thrive and have influence over the team and direction of the franchise. We are proud to be one of the most diverse organizations in our sport and league at every level.
About HBCUs
Historically Black Colleges and Universities (HBCUs) are institutions of higher education in the United States that were established before the Civil Rights Act of 1964 with the intention of primarily serving the African-American community. There are 101 HBCUs in the United states including Morehouse College, Clark Atlanta University, Spelman College & the Morehouse School of Medicine in Atlanta. These four schools together form the Atlanta University Center (AUC). The structure allows for students to cross-register at the other institutions in order to attain a broader collegiate experience
About Juneteenth
Juneteenth is a federal holiday in the US commemorating the emancipation of enslaved African-Americans and celebrating black culture in America.
