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Universe Point cleats, the official footwear sponsor of the Indianapolis AlleyCats, are made specifically for Ultimate Frisbee, and developed with the help of athletes from top college teams and the American Ultimate Disc League.
In 2008 company president, Chris Whirrett, was in college and trying to buy a few Ultimate discs online. He became frustrated by the high price, slow shipping, and poor service and knew there must be a better way. Chris built the first version of that year over Christmas break, and bought one box of Discraft discs to sell out of his college dorm. Over time sales increased as word about the best service and best prices spread.